Emma Baker

Fly UX Project • 17th February 2021

Customer Journey Map

A map of the user journey through the flight booking process.

Fly UX Project • 27th January 2021

Final Affinity Diagram

Final affinity diagram showcasing my research findings from the project to date.

Fly UX Project • 25th January 2021

Affinity Diagram Session

An affinity diagram session to collate and group the qualitative research data I have gathered in the project so far.

Fly UX Project • 19th December 2020

Usability Test Notes

A sample of my note-taking from two usability tests for two competing airline websites on desktop.

Fly UX Project • 8th December 2020

Usability Test

An example of my usability tests for two competing airlines, on desktop. The goal was to establish the user's context, goals, behaviours and pain points, specifically within the flight booking process.

Fly UX Project • 18th November 2020

Usability Test Script

To assess the usability of two competing airline websites on desktop; Aer Lingus and Eurowings.

Fly UX Project • 29th October 2020

Online Survey

Online survey to establish user requirements and goals when visiting airline websites.

Fly UX Project • 14th October 2020

Competitive Benchmark Analysis

An heuristic evaluation of the desktop booking pathways of four airline competitors.

Wrap Your Car • 1st August 2020

Wrap Your Car Brochure 2020

‘Wrap Your Car’ is a family-run business, offering professional, custom vehicle wrapping services. From vinyl colour changes to partial prints, we have been transforming the look of our customer’s cars from our workshop in Kidderminster,...

Travelzoo • 31st March 2020

Thailand's Top Festivals

Backpackers flock to the full moon parties, but there are plenty of cultural festivities to immerse yourself in during daylight hours, too. Here are five of our favourites to help you party like a local.

Travelzoo • 9th February 2020

Bloom & Wild

Bloom & Wild has been named "the best letterbox flower delivery service" by Good Housekeeping.

Travelzoo • 14th January 2020

Lightopia at Chiswick House Gardens

Explore the 65 acres of gardens at Chiswick House after dark with Lightopia, a light and lantern trail, which is suitable for the whole family.

Travelzoo • 5th November 2019

Warwick Castle

Have a knight to remember at Warwick Castle, including an overnight stay and two days' entry.

Travelzoo • 29th October 2019

The Grinch Musical

Based on the best-selling children's book of the same name, "How The Grinch Stole Christmas" follows the story of a grumpy, green-haired fellow who hates the holidays.

Travelzoo • 23rd October 2019

The Spa at The Midland

According to The Daily Telegraph, The Spa at The Midland is "one of the North's best-looking spas", and The Good Spa Guide agrees calling it "elegant" and "sumptuous", and awarding it a 5-bubble rating.

Travelzoo • 15th October 2019

St Pancras Brasserie and Champagne Bar by Searcys

St Pancras Brasserie and Champagne Bar by Searcys is a "true hidden gem exuding an air of opulence and sophistication" (ViaMichelin).

Travelzoo • 29th August 2019

Ministry of Sound - The Annual Classical

Inspired by "The Annual" -- a series of compilation albums created by London superclub Ministry of Sound -- this concert features classical renditions of tracks by The Chemical Brothers, Faithless, Fatboy Slim and more.

Travelzoo • 1st August 2019

The Goring

The Goring in Belgravia is an "icon of British Hospitality", says The AA.

Travelzoo • 12th June 2019

Hide and Fox

Serving a modern British menu, with a focus on local produce and fine wines, Hide and Fox joined Kent's thriving restaurant scene earlier this year.

Travelzoo • 23rd May 2019

Grease The Musical

Slick back your hair and practice your hand jive as you get ready for those "Summer Nights" when Grease The Musical comes to Leeds Grand Theatre.